ZTrun100% PURE reviewProducts, prices, shipping and returns
100% PURE sells vegan, cruelty-free clean beauty with an ingredient standard that excludes 2,870 substances plus all 4,000+ PFAS.
100% PURE offers ↓
$50Mushroom GWP
$24Hydrating Hand Wash
$55Fruit Pigmented® Rose Gold Palette
$34Charcoal Clay Cleanser
$34Tea Tree Concentrated Spot Treatment
$44Fermented Rice Water Toner
$32Apple Enzyme Resurfacing Serum
$26French Lavender Nourishing Body Cream
$38Coconut Body Scrub
$24Glossy Locks Grow More Shampoo
$24Burdock and Neem Healthy Scalp Shampoo
$20Coconut Shower GelNames, prices and pictures as shown at 100percentpure.com on 15 Oct 2026. Prices change: the shop's own page is the one that counts.
100% PURE is a clean beauty brand that sells skin care, makeup, hair care and body care made with fruit pigments and botanicals. It was founded in 1999 and formulates its products in its own lab. The brand suits buyers who want vegan, cruelty-free cosmetics with a strict ingredient standard.
What stands out
- Free standard ground shipping on U.S. orders over 50 USD
- 60-day returns on gently used products
- Ingredient standard excludes 2,870 substances plus all 4,000+ PFAS
- Products formulated in a 100% solar-powered facility
- Vegan and cruelty-free, with 2,870 prohibited substances
100% PURE offers
- Free shippingGet deal
Free standard ground shipping on U.S. orders over $50. No code is needed. From the shipping page of 100% PURE, read on 15 October 2026.
"Get deal" opens 100% PURE in a new tab. We may earn a commission on what you buy.
How 100% PURE compares
Its terms beside those of the 142 beauty shops read on this site so far. Every figure is taken from that shop's own pages.
- 60 days to send things back: longer than 110 of the 118 beauty shops read here.
| Shop | Returns window | Free shipping from | Prices seen |
|---|---|---|---|
| Live Bearded | 365 days | $50 | $3 to $109 |
| Norfolk Natural Living | 365 days | £50 | £5 to £250 |
| Hello Klean | 100 days | £35 | £12 to £250 |
| Maelove Skincare | 100 days | $50 | $22.95 to $153.80 |
| My Perfume Shop | 100 days | A$150 | A$5 to A$1,165 |
| Ulike | 100 days | – | $10 to $748 |
| Element Brooklyn | 90 days | $50 | $9 to $150 |
| 100% PURE | 60 days | $50 | $8 to $250 |
| BASED | 60 days | $30 | $14.40 to $90 |
Three more readings of 100% PURE
Each was given the same pages of 100percentpure.com and asked what the brand does well. None of them has seen or used the products; software then checked every figure they wrote against those pages.
Science-led clean beauty since 1999
100% PURE sells clean skin care, makeup, and hair care, including its Fruit Pigmented® makeup line. The brand dates to 1999 and runs an in-house innovation lab led by PhD scientists who approach formulation, testing, and manufacturing with pharmaceutical rigor. Its catalogue spans skin concerns such as acne, sensitive skin, and anti-aging, with product prices running from 8 USD to 250 USD and a middle price of 60 USD. The site offers 20% off on birthdays, a mushroom gift with purchases over 85 USD, and 4 interest-free payments. Gently used products can be exchanged or refunded within 60 days, minus shipping; after 60 days, store credit applies. Standard shipping is available, with overnight and 2-day options temporarily disabled.
Clean beauty with pharmaceutical rigor
100% PURE offers a wide range of skin care, makeup, and hair care products, including Fruit Pigmented makeup and various skin care types. The brand states it brought clean beauty to market in 1999 and uses an in-house innovation lab led by a PhD chemist. It provides an in-house innovation lab and a team of PhD scientists. Shipping costs are calculated at checkout, and the site offers 4 interest-free payments for spends of $85 or more. Returns are accepted within 60 days of purchase from the website, minus shipping costs. The brand suits customers seeking clean beauty products with a focus on science-backed formulations.
Clean science formulations
100% PURE offers plant-based skincare, makeup, and hair care developed in an in-house lab led by PhD scientists, blending botanicals with advanced actives. The brand ships worldwide with standard delivery, and returns are accepted within 60 days for exchanges or refunds on gently used items. Free shipping applies on orders over $85. It suits those seeking clean beauty products free from harmful ingredients, backed by scientific formulation and transparent sourcing.
Watch
What 100% PURE sells
100% PURE sells skin care, Fruit Pigmented® makeup, hair care, hand care and body care. Its skin care range includes cleansers, toners, scrubs and masks, serums and face oils, moisturizers, eye creams and SPF. Its makeup range covers face, eye, lip and palettes, including the Fruit Pigmented® Rose Gold Palette. Its hair care range includes shampoos, conditioners and treatments, and its body range includes body wash, body scrubs, bath treatments and body cream. The brand also sells hand wash, hand buttercreams, nail polish, gift sets and gift cards.
100% PURE prices
Prices on 100% PURE’s product list run from 8 USD to 250 USD, with a middle price of 60 USD. Individual items in the catalogue sample include the Charcoal Clay Cleanser at 34 USD, the Tea Tree Concentrated Spot Treatment at 34 USD, the Fermented Rice Water Toner at 44 USD, the Apple Enzyme Resurfacing Serum at 32 USD, the Fruit Pigmented® Rose Gold Palette at 55 USD, the Hydrating Hand Wash at 24 USD, the Glossy Locks Grow More Shampoo at 24 USD, the Coconut Shower Gel at 20 USD and the French Lavender Nourishing Body Cream at 26 USD.
100% PURE shipping
100% PURE offers free standard ground shipping on U.S. orders over 50 USD. Standard ground shipping costs 7.99 USD for orders under 50 USD and is free for orders over 50 USD, with a total delivery time of 5 to 10 business days. Upgraded ground costs 9.99 USD for orders under 50 USD and 4.00 USD for orders over 50 USD, and rush shipping costs 14.95 USD. Orders are processed every business day at 9 AM PST, and orders placed after that time are processed the next business day. The brand ships to the United States, Canada, the United Kingdom, Australia, Mexico, Germany and many other countries, and international shipping is available.
100% PURE returns
100% PURE offers an exchange or refund on gently used products within 60 days of purchase from 100percentpure.com, minus the cost of shipping. After 60 days, returns are eligible for store credit. Items marked as final sale, partial returns of gift sets, and free gifts or promotional items are not eligible for returns. Items purchased online can be returned to any 100% PURE store location, and in-store purchases can be returned with a valid receipt within 60 days. Credit card refunds usually take 5 to 10 business days to appear on a statement once the return is processed.
Discounts and offers at 100% PURE
100% PURE offers 20% off on your birthday when you share your birthday. Spending 85 USD or more earns a mushroom gift with purchase. The brand also runs a Lock-In & Save program, sells gift sets and gift cards, and offers a subscription option. Its rewards program includes Purist Perks and Purist Pro, and it runs an affiliate program.
Good to know about 100% PURE
100% PURE was founded in 1999 and brought clean beauty to market before clean beauty had a name. Its products are formulated in an in-house innovation lab led by Dr. Cody Chalker, a PhD chemist, and a team of PhD scientists. The brand’s manufacturing facility is 100% solar powered, and its packaging uses PCR materials and non-toxic vegetable ink. Its ingredient standard excludes 2,870 individual substances plus all 4,000+ PFAS, drawing on the EU Cosmetics Regulation Annex II, California Proposition 65, the Health Canada Cosmetic Ingredient Hotlist and the PFAS family. The brand is vegan and cruelty-free, and it has rescued thousands of homeless dogs.
What was read
These pages of 100% PURE’s own website, on 15 October 2026:
This page sets out what 100% PURE offers, from what it publishes about itself. No product was bought or tested.
In the words of 100% PURE
Free Standard Shipping on U.S. Orders Over $50
Standard Ground 1-2 Business Days 4-8 Business Days 5-10 Business Days $7.99 FREE
we will gladly offer an exchange or refund on gently used products within 60 days of purchase from 100percentpure.com (minus the cost of shipping).
Credit card refunds usually take 5-10 business days to appear on your statement once the return is processed.
Short answers
How much does 100% PURE charge for shipping?
100% PURE charges 7.99 USD for standard ground shipping on U.S. orders under 50 USD and offers free standard ground shipping on orders over 50 USD. Upgraded ground costs 9.99 USD under 50 USD and 4.00 USD over 50 USD, and rush shipping costs 14.95 USD.
How long do I have to return a 100% PURE product?
100% PURE accepts returns of gently used products within 60 days of purchase from 100percentpure.com for an exchange or refund, minus the cost of shipping. After 60 days, returns are eligible for store credit.
Which countries does 100% PURE ship to?
100% PURE ships to the United States, Canada, the United Kingdom, Australia, Mexico, Germany and many other countries across Europe and beyond, and international shipping is available.
What payment options does 100% PURE offer?
100% PURE offers 4 interest-free payments through a installment provider at checkout.
What does 100% PURE sell?
100% PURE sells skin care, Fruit Pigmented® makeup, hair care, hand care and body care, including cleansers, toners, serums, moisturizers, eye creams, shampoos, conditioners, body wash, body scrubs, hand wash, nail polish, gift sets and gift cards.
What offers does 100% PURE run?
100% PURE offers 20% off on your birthday, a mushroom gift with purchase when you spend 85 USD or more, a Lock-In & Save program, and a rewards program with Purist Perks and Purist Pro.
See it at 100% PURE
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