Willo reviewProducts, prices, shipping and returns
Willo makes automatic electric toothbrushes for kids, clinically proven to remove 7x more plaque in hard-to-reach areas versus manual brushing.
$249Willo AutoFlo+ Fully Automatic Kids Toothbrush Starter Kit
$149Willo BrushBot Kids Toothbrush Starter Kit
$10Ortho Floss Picks
$19.99Willo Brush Head Case
$27.98BrushBot™ Foaming Toothpaste - 4 Pack
$43.17
$24.99BrushBot™ Ortho Brush Head
$27.99AutoFlo+ Liquid Toothpaste Refills - 2 Pack
$24.99AutoFlo+ Ortho Brush Head
$43.17
$19.99BrushBot™ OptiClean™ Brush Head
$19.99AutoFlo+ OptiClean™ Brush HeadNames, prices and pictures as shown at willo.com on 15 Oct 2026. Prices change: the shop's own page is the one that counts.
Willo is a brand of automatic electric toothbrushes for kids, sold through its own website. Its systems are designed for children who struggle with brushing, including those with attention, motor or sensory challenges.
What stands out
- Clinically proven to remove 7x more plaque in hard-to-reach areas vs manual brushing
- Kids place the brush and press a button while Willo brushes automatically
- 30 Day Risk Free Trial on systems bought from Willo.com
- HSA/FSA eligible, payable with pre-tax funds through Truemed
- Willo for Ortho line for children in orthodontic treatment
How Willo compares
Its terms beside those of the 118 health and nutrition shops read on this site so far. Every figure is taken from that shop's own pages.
- 30 days to send things back: longer than 68 of the 94 health and nutrition shops read here.
| Shop | Returns window | Free shipping from | Prices seen |
|---|---|---|---|
| Healf | 365 days | £50 | £5 to £1,199.99 |
| Vision Direct | 365 days | £59 | £17.99 to £102.49 |
| Zapply | 365 days | £50 | £9.95 to £359.64 |
| Loop Earplugs | 100 days | €39 | €0.99 to €179.75 |
| Perifit | 100 days | $35 | $17.99 to $538.80 |
| Elavate Collagen | 90 days | – | £1.30 to £387 |
| Promix Nutrition | 90 days | – | $24 to $239.36 |
| REMplenish | 90 days | $99 | $2.99 to $134.95 |
| Saalt | 90 days | $79 | $2 to $200 |
| Willo | 30 days | – | $0.98 to $264 |
Three more readings of Willo
Each was given the same pages of willo.com and asked what the brand does well. None of them has seen or used the products; software then checked every figure they wrote against those pages.
Automated brushing built around kids' needs
Willo makes fully automatic electric toothbrushes for children, offered as the AutoFlo+ Starter Kit at 249 USD and the BrushBot Starter Kit at 149 USD, with refills, orthodontic brush heads and toothpaste sold alongside. The site reports that kids brush for the full dentist-recommended 2 minutes 87% of the time, and that 94% of parents say the product fits easily into daily routines. Products are HSA/FSA eligible, and a Back to School Sale takes 20% off starter kits. The brand also highlights accessibility for children with attention, motor or sensory challenges, and a version for orthodontic patients. Shipping within the U.S. typically takes 4 to 7 business days, and unused systems can be returned within 30 days of delivery under the satisfaction guarantee.
Automatic kids toothbrush with science-backed results
Willo offers an automatic electric toothbrush for kids, with starter kits and refills available on its site. The brand states that 87% of the time kids brush for the full dentist-recommended two minutes, 94% of parents have peace of mind, and 94% of parents say Willo fits easily into daily routines. It is described as clinically proven to remove 7x more plaque in hard-to-reach areas compared to a manual toothbrush. The site lists a 30 Day Risk Free Trial and HSA/FSA eligible products. Shipping is available within the United States and U.S. territories only, with standard shipping typically 4 to 7 business days. Returns are covered by a 30 Day Satisfaction Guarantee, with requests due within 30 calendar days of the original order's confirmed delivery date.
Automated kids brushing
Willo makes automated electric toothbrushes for kids, designed to clean effectively with minimal parent involvement. The brand offers starter kits, brush heads, and ortho-specific products, priced from about $0.98 to $264. It ships within the U.S. and U.S. territories via standard shipping in 4 to 7 business days, with no PO Box deliveries. Returns are accepted within 30 calendar days of delivery. Willo suits families seeking a tech-enabled, independent brushing solution for children, including those with sensory sensitivities or motor challenges.
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What Willo sells
Willo sells the AutoFlo+ Fully Automatic Kids Toothbrush Starter Kit and the BrushBot Kids Toothbrush Starter Kit. The range also covers refills and accessories: Ortho Floss Picks, the Willo Brush Head Case, BrushBot™ Ortho Brush Head, AutoFlo+ Ortho Brush Head, BrushBot™ Foaming Toothpaste, AutoFlo+ Liquid Toothpaste Refills, BrushBot Refill Bundle, AutoFlo Refill Bundle, and BrushBot™ OptiClean™ Brush Head. The catalogue also includes a Willo for Ortho line for children with braces. A separate listing, ShipInsure Package Protection, is offered as shipping protection.
Willo prices
Willo’s AutoFlo+ Fully Automatic Kids Toothbrush Starter Kit is listed at 249 USD and the BrushBot Kids Toothbrush Starter Kit at 149 USD. Ortho Floss Picks are 10 USD, the Willo Brush Head Case is 19.99 USD, BrushBot™ Foaming Toothpaste 4 Pack is 27.98 USD, AutoFlo Refill Bundle and BrushBot Refill Bundle are 43.17 USD each, the Ortho brush heads are 24.99 USD each, and the OptiClean brush heads and AutoFlo+ Liquid Toothpaste Refills 2 Pack are 19.99 USD and 27.99 USD respectively.
Willo shipping
Willo ships only within the United States and U.S. territories and does not offer international shipping. Standard shipping within the U.S. typically takes 4 to 7 business days after an order has been processed. Willo does not ship to PO Boxes, and customers must provide a complete physical delivery address. Shipping charges are nonrefundable once an order has shipped, except where required by law.
Willo returns
Willo offers a 30 Day Satisfaction Guarantee on systems purchased directly from Willo.com. A return request must be submitted within 30 calendar days of the original order’s confirmed delivery date, and once a prepaid return label is issued the package must be given to the carrier within 14 calendar days. Approved refunds are issued to the original payment method, with credits processed within approximately 5 to 7 business days of check-in at the fulfillment center, and up to 15 business days for the refund to appear.
Discounts and offers at Willo
Willo’s site runs a Back to School Sale of 20% off starter kits. Willo products are HSA/FSA eligible, and qualifying purchases can be paid for with pre-tax HSA/FSA funds through Truemed. Willo also states that buyers save an average of 30%.
Good to know about Willo
Willo’s kids electric toothbrush is clinically proven to remove 7x more plaque in hard-to-reach areas compared to a manual toothbrush. Kids place the brush and press a button while Willo brushes automatically, using short back-and-forth strokes that replicate the dentist-recommended technique. The site also lists a Mom’s Choice Award, a Willo app, and pages on brushing challenges including attention struggles, motor challenges and sensory sensitivities.
What was read
These pages of Willo’s own website, on 15 October 2026:
This page sets out what Willo offers, from what it publishes about itself. No product was bought or tested.
In the words of Willo
Willo® kids electric toothbrush is clinically proven to remove 7x more plaque in hard-to-reach areas compared to a manual toothbrush.
To qualify for a refund, your return request must be submitted within 30 calendar days of the original order’s confirmed delivery date.
Standard shipping within the U.S. is typically 4 to 7 business days after an order has been processed.
We currently ship within the United States and U.S. territories only. We do not offer international shipping at this time.
Short answers
How long does Willo take to ship?
Willo's standard shipping within the U.S. is typically 4 to 7 business days after an order has been processed.
Which countries does Willo ship to?
Willo currently ships within the United States and U.S. territories only and does not offer international shipping at this time.
How long do I have to return a Willo product?
Willo's 30 Day Satisfaction Guarantee requires a return request within 30 calendar days of the original order's confirmed delivery date, and a prepaid label must be used within 14 calendar days of issue.
Can I pay for Willo with HSA/FSA funds?
Willo products are HSA/FSA eligible, and qualifying purchases can be paid for with pre-tax HSA/FSA funds through Truemed.
What does Willo sell?
Willo sells the AutoFlo+ and BrushBot kids' automatic toothbrush starter kits, Ortho products, brush heads, toothpaste and refill bundles.
What is Willo's Back to School Sale?
Willo's site states a Back to School Sale of 20% off starter kits.
See it at Willo
Visit WilloWe may earn a commission when you buy through links on this page. It costs you nothing extra. How this works. How these pages are made. Work at Willo? Corrections and removals.
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