Appliances Direct reviewProducts, prices, shipping and returns

What Appliances Direct sells

Appliances Direct sells a wide range of home appliances. Its cooking range covers ovens, hobs, cookers, microwaves, cooker hoods and range cookers, as well as small cooking appliances such as air fryers, multi cookers, slow cookers and pressure cookers. For refrigeration it lists fridge freezers, fridges, freezers, wine coolers and beer fridges. Its laundry section includes washing machines, tumble dryers, washer dryers and spin dryers, and it also sells dishwashers. Beyond the kitchen, Appliances Direct sells air conditioning, air coolers, fans, dehumidifiers, air purifiers, humidifiers, electric heaters, radiators, fireplaces and stoves. Its small appliances range covers kettles, toasters, coffee machines, vacuum cleaners, carpet cleaners and steam cleaners. The site also lists kitchen sinks and taps, and a phones section with Apple iPhone models and smart watches. Refurbished versions of many categories are listed alongside new products.

Appliances Direct prices

Appliances Direct prices its products in pounds sterling and displays them on the product listings. Examples from the site include an electriQ 45L Mini Oven with Dual Hotplates at 89.97 GBP, an electriQ 23L Mini Oven with Air Fryer Function at 49 GBP, a Hisense HAF1800DCDUK 6.3L Air Fryer at 79 GBP and an Instant Pot Superior 7.1L Slow Cooker at 69 GBP. Higher-priced items include an Instant Pot Pro 5.7L Multi-Cooker at 199 GBP and an Instant Pot Vortex VersaZone 12L Air Fryer at 129 GBP. The site lets shoppers choose whether prices are shown including VAT or excluding VAT, and it applies staff pricing on all products.

Appliances Direct shipping

Appliances Direct offers next day delivery on selected products across its range. The site lists next day delivery options for ovens, hobs, cookers, microwaves, cooker hoods and range cookers, so shoppers who need an appliance quickly can filter for items that arrive the following day.

Appliances Direct returns

Appliances Direct operates a returns policy that is set out on its customer service page. The page is part of the site’s help and advice section, where shoppers can find details of how to send an item back.

Discounts and offers at Appliances Direct

Appliances Direct states on its own pages that staff pricing is applied to all products. The site runs dedicated deals sections for cooking, refrigeration, laundry, dishwashers and heating, each described as offering huge savings on hundreds of top brands. It also offers a student discount, set out on its finance and savings pages, and lists refurbished products across many categories as a lower-priced option. The site provides a choice to display prices excluding VAT, which reduces the shown price for business shoppers.

Good to know about Appliances Direct

Appliances Direct serves both households and businesses, with a prompt on its home page asking whether the visitor is shopping for a business and offering to show prices excluding VAT for business shoppers. The site organises its catalogue by product type and by brand, listing brands such as Beko, Bosch, electriQ, Hotpoint and Indesit for dishwashers, and Apple, Samsung, Google, OPPO, Motorola, TCL and Nokia for phones. It provides buying guides for washing machines, air conditioners, dehumidifiers and radiators, and offers air con installation as a service. The site also tracks orders through an account function.

What was read

These pages of Appliances Direct’s own website, on 15 October 2026:

• Home page
• Shipping policy
• Returns policy
• About page
• Questions and answers
• Product list

This page sets out what Appliances Direct offers, from what it publishes about itself. No product was bought or tested.